Friday, October 19, 2007
Similarities to Radio
On today’s show, I noticed a few similarities to my radio broadcasting research. For the first set of guests, Dr. Phil couldn’t really get them to agree on a compromise, so he ending up giving one of them a brand new lawnmower, and the other a new camera. (They had been arguing over getting these items back from one another). The morning radio broadcasts almost always had some sort of give-away, so I thought that was interesting. Later he read some responses from an on-line “poll” asking, “Would you sue a third party for having an affair with your spouse?” Radio also has similar segments where they ask a question and take call-ins from listeners. Finally, there were a lot of NBC-related commercials. They advertised for their evening news and even a promotion through NBC12 for vinyl siding. I noticed in my radio listening that Radio Disney especially had a lot of advertising for their own company.
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